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What is an EC site that can monetize advertising in a short period of time?
EC , which is an abbreviation for “electronic commerce,” refers to “electronic commerce” where transactions are conducted over the Internet. In the e-commerce market, which has continued to expand in recent years, the demand for customers has become increasingly intense. Therefore, this time we will explain the types of advertisements on e-commerce sites, such as…
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What is homepage creation with SEO in mind?
When creating a homepage , many companies implement SEO measures to increase traffic from search engines. What exactly does it mean to create a homepage with SEO in mind? It is often more efficient to carry out SEO measures from the preparatory stage of creating the homepage, and to reflect it at the same time…
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What is the α generation? A thorough explanation of marketing points from the characteristics of the α generation, which will lead the next generation.
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Next to Generation Z, the “α (Alpha) Generation” is attracting attention as the generation that will lead the next generation. The Alpha generation is attracting attention for its characteristics, values, and consumption behavior. The Alpha generation is a hot topic right now, but I think there are many people who say, “I’ve heard of it,…
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Meaning of year-round recruitment
Year-round recruitment refers to efforts to carry out recruitment activities throughout the year. Until now, many companies have introduced year-round hiring to ensure that they do not miss out on talented people by conducting interviews with students who could not fit into the hiring quota for new graduate recruitment all at once. Furthermore, in recent…
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What is Uber Eats' ingenuity to deliver advertisements at the optimal timing?
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Uber Eats, a food delivery platform that originated in the United States, is a service where you can order online from the menus of affiliated restaurants and have freshly prepared food delivered to your desired location. Uber Eats identified a strong need in Australia in 2016 and was looking for ways to grow in the…
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What is PV (page view)? We will also explain the differences between UU and sessions!
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I started operating an official website and owned media, but when I analyzed access, I encountered technical terms such as ” PV (page view) ,” “UU (unique user) count,” and “session count,” and I was wondering what they meant. Many people may be having trouble knowing what they are, and how they are different. Although…
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What is management? We will explain the definition, role, and KPI management in marketing.
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Management is an essential element for the sustainable development of companies and organizations. In order to develop human resources and achieve established goals, many organizations require employees to acquire the abilities and skills necessary for management. This time, we will explain the basic meaning and role of management, and KPI management, which is management from…
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What is a transaction? We will explain its meaning and basic role!
If you’re an aspiring programmer or engineer, you’ve probably seen or heard the word “transaction.” However, surprisingly many people, including current engineers, do not understand its meaning. Therefore, in this article, we will explain the meaning of the word “transaction” and its basic role. If you are not familiar with transactions, please refer to this…
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What is the lead template that promotes lead acquisition that HR managers want to know?
In order to catch leads (prospective customers) from the content you have created and have them request information or attend seminars, you need to get them interested instantly and read through the content. In order to obtain as many leads as possible, the impact of the title and lead sentence is important. Readers start reading…
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The role of the official website and how to operate it from a public relations perspective
When a company launches a homepage, the official homepage is generally the first thing they create. It is sometimes called a corporate site, but what is its actual role? Also, when thinking from a public relations perspective, there are some important points to keep in mind as to what kind of perspective should be taken…
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Points to learn from SaaS companies when creating column pages for BtoB sites
For BtoB sites, column pages are effective pages for increasing traffic from search engines. A column page is a page that summarizes detailed information and related information about products and services in the form of article content. Blogs and owned media are similar formats. This time, we will introduce key points for creating column pages…
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What is a prototype? We will explain the advantages and disadvantages of web design!
A prototype is something like a prototype that is used to check whether the desired behavior can be executed and whether the design is as desired when creating or developing a website or application. It is an essential process for improving the quality of websites and products and checking their functionality, and can be said…
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The role required of your own website revealed through analytics and SEO
We mentioned that in order to achieve the KPIs set for each company’s website, it is important to repeatedly evaluate and improve content through access analysis. We also introduced analysis points using Google Analytics, which is used by many companies, as an example. This time, we will summarize the role of your company’s website that…
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How to set the LINE icon image! Explaining how to set stylish images!
When installing LINE for the first time, many people may not know how to change the icon image. Also, even if you actually want to set an icon image for LINE, many people worry about how others will see it and wonder what kind of image they should set. Therefore, in this article, we will…
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What is EAT? Explaining the criteria that Google evaluates for SEO measures!
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The word “EAT” is something that everyone involved in business should know. Do you know the specific meaning and content? “EAT” refers to a review of Google’s search algorithm (core algorithm update). Google regularly reviews its search algorithms, and we must update our SEO knowledge each time. If you read this article and understand the…
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Attention during the coronavirus pandemic! Video content that drives marketing results
With the spread of video platforms such as YouTube and TikTok, and video distribution services such as Hulu, Netflix, and Amazon Prime Video, online video viewing continues to increase, and video has become a familiar presence. Along with this current situation, the use of video content has become important in corporate marketing activities. This time,…
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What is data-driven marketing? Introducing companies to work on and tools to improve efficiency
“Data-driven marketing” refers to marketing activities based on objective data from various angles. This method can be said to be essential for understanding customer behavior and customer psychology, which have become increasingly complex in recent years, and developing effective measures. The key is to improve the accuracy of measures based on analyzed data, rather than…
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What is decorative design and functional design? Web design direction required by marketers
Design is an integral part of everything that customers come into contact with, such as websites, banner ads, white papers, and product/service introduction materials. When we think of design, we tend to think of eye-catching ornate decorations, but the design required for marketing is aimed at increasing customer convenience. The former is called “decorative design”…
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It is important to utilize customer information both online and offline. If the exchange of business cards decreases due to going online, companies will lose approximately 2.15 billion yen annually (Sansan survey)
Sansan Co., Ltd. conducted a web questionnaire survey regarding corporate business negotiations, personal connections, and customer data. The target audience is office workers, managers, and executives in their 20s to 60s who have the opportunity to discuss business at work. As online business negotiations have increased since the coronavirus pandemic, companies that are more conscious…
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How to attract customers through webinars? Tips on announcement timing, site creation, and email distribution
Webinars are a marketing strategy used by many companies. It is no exaggeration to say that the success of a webinar depends on attracting customers. This time, we will introduce some tips to keep in mind when attracting customers through webinars. Related articles What is a webinar? Introducing the meaning, benefits, and recommended tools Tips…
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Part 3: Marketing management in practice from a value chain perspective Kao Hirosawa series
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In the previous article ( ), we talked about the concept of managerial marketing, which views marketing from a perspective. ) So, we confirmed the definition and classification of management strategies, their relationship with marketing strategies , and their respective positions. This time, let’s go one step further from the hierarchical and conceptual discussion of…
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What is ASP (Application Service Provider)? Explain its features and differences from SaaS!
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When considering business development by building a homepage or EC site, there are a wide variety of construction methods. Although ASP (Application Service Provider) is broadly defined, there is no problem if you think of it as a method of building a homepage or EC site. In this article, we will provide an overview of…
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Difference between KPI and KGI – Consider the use of the two major items essential to achieving goals
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“KGI” comes down from the top down without any explanation of background or reason. In addition, the “KPI” remains the same every year, simply copying and pasting items from last year. “KGI” and “KPI” sometimes have this kind of phenomenon. “KPI” and “KGI” can actually be the key to business success depending on how you…
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What is Singularity? Explaining what it means and when and how it can happen
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“Singularity” refers to a “technological singularity,” and is used to refer to a turning point where artificial intelligence surpasses human intelligence. In recent years, AI has been actively used in various fields. There are many benefits to our lives and work when used effectively, but I am worried about the impact that AI will have…
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A must-see for young people who are worried about career development! Interview with Yasutaka Fukuda: “How to create a successful career”
Japan Cloud discovers outstanding SaaS companies around the world and collaborates with them to enter the Japanese market. At the center of this is Yasutaka Fukuda, a partner of Japan Cloud Computing and president of Japan Cloud Consulting. He previously served as a senior vice president at Salesforce and as president of the Japanese subsidiary…
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What is a growth hack? About the method, way of thinking, and how to put it into practice in BtoB companies
Growth hack is web marketing that is responsible for the growth of the service itself. We aim for growth not only by traditional marketing methods but also by changing the web service itself. A growth hacker can be said to be both a marketer and an engineer. This time, we will introduce what a growth…
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Utilization of YouTube ads – Digital shift in advertising as seen in the case of Chocola BB
With the widespread use of digital devices such as computers and smartphones, the market for online and mobile advertising is expanding and increasing its presence. In response to the recent trend of digital shift, Eisai Co., Ltd., which sells healthcare products such as “Chocola BB” and “Healthcare,” attempted to introduce video ads exclusively for YouTube.…
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What is test marketing? Explaining the purpose and method!
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Test marketing is the trial sales that are conducted before selling a new product or service. Test marketing not only confirms market needs , but also has benefits such as reducing the risk of excess inventory and improving advertising and sales strategies. This time, we will introduce test marketing, along with its purpose and specific…
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Owned media management – site design strategy and three points
It has been decided that you will be running your own media, and the person in charge will be you. In cases like this, it’s hard to know where to start. However, in reality, there are some things that are essential when formulating a site design strategy. Therefore, this time, we will explain the site…
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Explaining how to effectively use Google Drive! Improve your efficiency!
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Google Drive is now used by users all over the world. It is used in all kinds of situations, both by individuals and corporations. On the other hand, there are many people who say, “I haven’t used it yet” or “I use it, but I don’t fully utilize it.” In this article, we will provide…
